The Brief
Peter Street Pharmacy needed a digital presence that could do more than act as a brochure. The site had to present core pharmacy services clearly, support retail activity through an online shop, and make it easy for customers to find contact details, opening hours, and care-related information.
For a community healthcare brand, trust and clarity matter as much as design. The experience needed to feel approachable while still guiding users toward practical next steps like shopping, booking, or making contact.